PEOPLE: THE ESSENTIAL VALUE OF NATEEO

Passion, customers, quality, innovation and people: we have always carefully cultivated the seed of each value, and that of people is the most precious ingredient and the spark of all success.

It is the alpha and the omega, the first and the last: the value of people is a powerful concept, which also encapsulates the other 4 values of Nateeo. Before being a consumer, each of us is first and foremost a Person with his or her own history and culture, habits and desires. Nateeo has chosen to look first and foremost at the real protagonists of every consumer choice.

Silvia Santarelli, co-founder and managing director of Nateeo, tells us.

Silvia, how important is it for a company like Nateeo to know the People and consequently the consumers?

‘Working in the world of ingredients for food production is not simply about providing raw materials, but about transmitting deep values that go beyond mere nourishment. Food is not just a biological necessity, but a cultural, social and emotional experience. Today’s consumers are increasingly informed and demanding. They want to know where ingredients come from, how they are produced and what impact they have on health and the environment. Their food choices are not only driven by taste, but also by ethical, sustainability and health considerations. Understanding these needs enables companies to offer ingredients that meet criteria of transparency, quality and innovation’.

How does this commitment translate into B2B business?

‘Offering quality ingredients also means telling a story, conveying a commitment to sustainability and ensuring food safety. Each ingredient is not just a technical component, but the result of the work and dedication of those who produce it. An ingredient manufacturer must therefore work closely with food brands to develop tailor-made solutions that meet the expectations of modern consumers. This can result in more natural formulations, plant-based alternatives, products with organic certification or reduced environmental impact. In short: as a B2B company, we contribute our efforts to ensuring quality, safety and well-being to improve people’s lives.

If you had to name three key words that describe Nateeo’s approach, which would you choose?

‘Three words: care, innovation and customisation. Fundamental and strategic is the choice of collaborators. Our positioning is all due to the skill of the people who work with us. I have had the privilege of being able to choose them with care having co-founded Nateeo, together we have built a challenging path, a shared dream and a vision for a sustainable future more and more attentive to people, the community and the environment.

At Nateeo, care is also an aspect that drives every customer relationship: from listening carefully to needs to finding tailor-made solutions, we are committed to building partnerships based on trust, transparency and quality. Every customer is unique, and our care translates into constant support, dedicated technical advice and safe, certified and sustainable products to accompany each project with passion and professionalism.

Food trends change rapidly, and companies must be ready to innovate. Analysis of consumption data, monitoring of preferences and continuous research enable the development of ingredients in line with new market requirements.

Customisation plays a crucial role: functional ingredients, enriched with specific nutrients or designed for specific diets can make the difference in offering a winning product. Here, partnership with our customers is essential: our work is not just about improving formulations, but about making a real impact on people’s lives. We develop solutions that make food healthier, more accessible and in harmony with the planet, and we do this also thanks to our great partnership with the industry we supply.

In the value People, therefore, all the others of Nateeo are also reflected: passion, quality, innovation, customer satisfaction. Is that so?

‘Absolutely. ‘Taking together’, in the sense of welcoming someone in their entirety, is a fundamental principle for those who work in the food ingredients sector. Putting People and, consequently, consumers at the centre means meeting their expectations not only by satisfying the need for nutrition, but also by building a relationship of trust based on transparency, quality and shared values. This is the only way to create a lasting and positive impact in the world of food. Ingredients tell stories of communities, farmers, producers and innovators. Working in this sector means valuing and respecting these connections, supporting sustainability and social responsibility’.

The value of People is the thread that unites all of Nateeo’s values. As Silvia says, putting People at the centre means listening to customers’ needs, building relationships of trust and offering ingredients that meet quality, sustainability and innovation criteria.

With this last interview we conclude our journey through Nateeo’s values, a journey that has highlighted what guides us on a daily basis and which guides our choices, our work and our relations with customers, partners and communities. Thank you for following us!